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Government Relations
The GR program includes special practical knowledge that prepares you for a career in public relations. Using your strategic planning, problem analysis, management skills, you will learn how to manage different organizational structures to monitor, analyze government actions under current and proposed laws and regulations, and coordinate and support efforts to establish long-term relationships with different stakeholders.
Who needs this course?
- Heads of private companies, quasi-public sector companies, civil servants
- Heads and specialists of the Departments of External Relations, GR, Corporate/Public Relations, Public Relations, internal communications, social infrastructure projects, Sustainable Development
- Lawyers, financiers, marketers, environmentalists
- Teachers
- NGO leaders and experts
- Mass media
Program structure
- Theory and practice of state relations: GR and lobbying
- GR strategies
- GR data management: monitoring and analysis of information affecting the strategy and tactics of promoting interests in government agencies
- Management and work with stakeholders
- Risk management in GR. Information and propaganda, analysis, recommendations
- PR and Communications: new trends. Communication skills
- Case-study
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