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Relations with government agencies
The GR program includes specialized practical knowledge that will prepare you for a career in public relations. Using your strategic planning, problem analysis, and management skills, you will learn how to manage various organizational structures to monitor and analyze government actions in accordance with current and proposed laws and regulations, as well as coordinate and support efforts to establish long-term relationships with various stakeholders.
Who needs this course?
- Heads of private companies, quasi-public sector companies, civil servants
- Heads and specialists of departments of external relations, GR, corporate public relations, public Relations, internal communications, social infrastructure projects, sustainable development
- Lawyers, financiers, marketers, environmentalists
- Teachers
- NGO leaders and experts
- Mass media
Program structure
- Theory and practice of relations with the State: GR and lobbying
- GR strategies
- GR-data management: monitoring and analysis of information influencing the strategy and tactics of promoting interests in government structures
- Managing and working with stakeholders
- Risk management in GR. Information and propaganda, analysis, recommendations
- PR and communications: new trends. Communication skills
- Case-study
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